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Why VistroBurger thinks it’s the Shake Shack of vegan burgers

Founder Ross Glick explains why his Vegan Warrior Project is changing people’s minds

Holly Petre, Assistant Digital Editor

August 2, 2022

VistroBurger claims to be the vegan Shake Shack. Founder Ross Glick was inspired to create the namesake burger after turning vegan himself and not feeling as though he could eat anything at Shake Shack. Instead, he made his own proprietary patty that could rival the famous fast-casual chain in taste and flavor for non-meat eaters and meat eaters alike.

What’s unique about VistroBurger is that it’s co-located with two other vegan concepts, Omakaseed and Purple Thai, in New York City. The concepts are all part of Glick’s Vegan Warrior Project, a virtual franchising platform to help expand plant-based concepts throughout the country.

VistroBurger is launching in the virtual space with one brick-and-mortar location so far. What will the future hold for the brand?

Check out more from Glick in the video above and vote on LinkedIn or Instagram for which concept you think is going to be the first national plant-based concept.

About the Author

Holly Petre

Holly Petre

Assistant Digital Editor

Holly Petre is a digital editor for Nation’s Restaurant News as well as the host of NRN’s podcast, Extra Serving, and producer for Informa Restaurant and Food Group’s other three podcasts, One On One by Food Management, Off the Shelf with SN and In the Kitchen with Bret Thorn. Holly holds a Bachelor of Fine Arts with a concentration in Sculpture, fibers and Material Studies and Ceramics from the School of the Art Institute of Chicago. A native New Yorker, Holly enjoys her place on staff as the resident pop-culture expert and millennial with a sassy attitude and great sense of style.

Holly Petre’s work on Nation’s Restaurant News and Restaurant Hospitality often covers marketing and trends, either aimed-at or examined-through the millennial mindset. Holly is responsible for introducing TikTok and Twitch to NRN and RH readers as well as explaining terms like “Karen” to staff and readers alike. She also spends her time on staff trying not to make every headline a pun.

Holly Petre hasn’t spoken at any events or on panels, but she is readily available with a killer shoe wardrobe and several witty quips.

See more from Holly Petre

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