Sponsored By

Trendinista: Kombucha bubbling up on beverage menus

• See more Trendinista articles

June 15, 2016

2 Min Read
Kombucha39s probiotic properties and distinctive taste are fueling its rise in the beverage category
Kombucha's probiotic properties and distinctive taste are fueling its rise in the beverage category.Getty Images

Liz Barrett

Kombucha has been around for centuries, but has just recently emerged as a trendy beverage. Some say it’s due to the craft beer movement, with some breweries offering the fermented tea on tap. And while some may tout the elixir as a healthy dose of tasty probiotics, others are just happy to enjoy the marketing potential of the popular potion.

[CHARTBEAT:3]

At the recent National Restaurant Association Show, in addition to traditional kombucha, an organic sparkling variety from Zofi Kombucha and a line of creatively flavored kombucha from Reed’s Culture Club Kombucha caught show attendees’ attention. A number of restaurants have already jumped on the trend.

At Mill Valley Kitchen in Minneapolis, kombucha is a big seller that fits within the restaurant’s Northern California-inspired healthy concept. The restaurant has a local, Twin Cities-based kombucha on tap and serves a Verdant Tea variety in addition to using it in one of the restaurant’s signature nonalcoholic “natural refreshments” called the Whey Cooler, a mixture of kombucha, whey, orange and lime. Mill Valley also uses kombucha behind the bar in its Walk this Whey cocktail, which incorporates gin, rum, Frangelico, whey, and kombucha.

The Hipster Elixir, a cocktail combining gin, kale, ginger, apple, lemon, mint juice and kombucha, creates a refreshing spin on green smoothies, according to Matt Ragan, barman and g.m. at Victor Tangos in Dallas.

Considered one of the nation’s foremost authorities on plant-based cuisine, chef Tal Ronnen creates kombucha-based cocktails at his L.A.-based Crossroads restaurant. The Conformist combines Grape kombucha, vodka, muddled cucumber and mint and rhubarb bitters, while the Lady from Shanghai mixes Apple kombucha, rum, fig spirit, lemon and cinnamon.

Vitality Bowls in Walnut Creek, CA, and Miami, FL, offers kombucha on tap at its Superfood Coffee Bar, marketing kombucha as a healthy, refreshing alternative to soda that’s rich in probiotics, low in calories, vegan and gluten free.

Subscribe to Our Newsletters
Get the latest breaking news in the industry, analysis, research, recipes, consumer trends, the latest products and more.

You May Also Like