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Salted egg yolk appeals to consumer demand for indulgent, sophisticated flavorsSalted egg yolk appeals to consumer demand for indulgent, sophisticated flavors

The Chinese and Southeast Asian cooking stable is trending as a flavoring agent

Datassential, NRN staff

February 10, 2025

6 Slides
A bowl of shrimp with salted egg yolk

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A staple in Chinese and Southeast Asian cooking, salted egg yolks — egg yolks cured in salt —  are now trending on restaurant menus in the United States as a flavoring agent in snacks, pastries, and sauces.

Salted egg yolks’ rich, umami-forward profile appeals to the ongoing consumer demand for indulgent and sophisticated flavors.

According to market research firm Datassential, salted egg yolks are found on 0.5% of restaurant menus, up 71% over the past four years, primarily at midscale and independent operations. While nearly half of the population knows of salted egg yolks, only 23% have tried them.

Click through the above gallery to learn more about salted egg yolks and to see how one California restaurant is using them on the menu.

About the Authors

Datassential

Datassential is a market research firm providing data, intelligence and market research to the foodservice industry. 

Twitter: @Datassential

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