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PLNT Burger opens two-story residence in NYC, plans expansion

The brand is making its mark on the Big Apple with more openings planned soon

Holly Petre, Assistant Digital Editor

August 2, 2022

PLNT Burger — pronounced plant — is a 12-unit chain from chef Spike Mendelsohn that’s mostly in Whole Foods Markets but has two stand-alone stores in New York City. The burger, fries and shakes spot was founded by Mendelsohn and Honest Tea founder Seth Goldman after the pair bonded over Beyond Meat at a conference.

Deemed essential during the pandemic, the brand was allowed to grow while others were shutting down, which eventually enabled the brand to expand to its first brick-and-mortar store in New York City. Last month, the brand opened its first two-story location in the NoMad neighborhood of Manhattan.

Current plans for expansion include two more New York City units as well as one in Boston, but that’s just the beginning.

“It’s on fire, people are really responding well,” said Mendelsohn.

Check out more from Mendelsohn in the video above and vote on LinkedIn or Instagram for which concept you think is going to be the first national plant-based concept.

About the Author

Holly Petre

Holly Petre

Assistant Digital Editor

Holly Petre is a digital editor for Nation’s Restaurant News as well as the host of NRN’s podcast, Extra Serving, and producer for Informa Restaurant and Food Group’s other three podcasts, One On One by Food Management, Off the Shelf with SN and In the Kitchen with Bret Thorn. Holly holds a Bachelor of Fine Arts with a concentration in Sculpture, fibers and Material Studies and Ceramics from the School of the Art Institute of Chicago. A native New Yorker, Holly enjoys her place on staff as the resident pop-culture expert and millennial with a sassy attitude and great sense of style.

Holly Petre’s work on Nation’s Restaurant News and Restaurant Hospitality often covers marketing and trends, either aimed-at or examined-through the millennial mindset. Holly is responsible for introducing TikTok and Twitch to NRN and RH readers as well as explaining terms like “Karen” to staff and readers alike. She also spends her time on staff trying not to make every headline a pun.

Holly Petre hasn’t spoken at any events or on panels, but she is readily available with a killer shoe wardrobe and several witty quips.

See more from Holly Petre

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