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Odd Burger plans to open 20 units in the next year

The Canadian chain is expanding into the U.S. with a unique franchising plan

Holly Petre, Assistant Digital Editor

August 2, 2022

Odd Burger isn’t an average plant-based chain; it has franchising down to a science. With sales leads in each state in the U.S. who will sell franchises to local operators, the chain is ready to expand at a rapid pace. The Canadian brand already has almost a dozen units open in the Northern half of North America, but it’s not stopping there. The first U.S. unit — in New York City — is set to open soon.

The menu consists of burgers and fries that mimic other burger restaurants. The brand’s signature burgers include The Famous, modeled after the McDonald’s burger, and the Vopper, a vegan version of Burger King’s Whopper.

“Making something that people are intrigued about, that people want to try because honestly this is where the iconic aspect of the food comes in where people really want to try ‘Oh what does the vegan version my favorite menu item taste like?,’” said James McInnes, CEO of Odd Burger.

Check out more from McInnes in the video above and vote on LinkedIn or Instagram for which concept you think is going to be the first national plant-based concept.

About the Author

Holly Petre

Holly Petre

Assistant Digital Editor

Holly Petre is a digital editor for Nation’s Restaurant News as well as the host of NRN’s podcast, Extra Serving, and producer for Informa Restaurant and Food Group’s other three podcasts, One On One by Food Management, Off the Shelf with SN and In the Kitchen with Bret Thorn. Holly holds a Bachelor of Fine Arts with a concentration in Sculpture, fibers and Material Studies and Ceramics from the School of the Art Institute of Chicago. A native New Yorker, Holly enjoys her place on staff as the resident pop-culture expert and millennial with a sassy attitude and great sense of style.

Holly Petre’s work on Nation’s Restaurant News and Restaurant Hospitality often covers marketing and trends, either aimed-at or examined-through the millennial mindset. Holly is responsible for introducing TikTok and Twitch to NRN and RH readers as well as explaining terms like “Karen” to staff and readers alike. She also spends her time on staff trying not to make every headline a pun.

Holly Petre hasn’t spoken at any events or on panels, but she is readily available with a killer shoe wardrobe and several witty quips.

See more from Holly Petre

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