Pitaya, also known as dragon fruit, is the fruit of several different kinds of cactus native to Southern Mexico and Latin America. Its bright pink exterior can lure consumers’ eyes to a fruit plate or breakfast bowl, perhaps attracting consumers who want to post pictures of pretty dishes on social media. Pitaya’s flesh is either white or pinkish red, depending on the variety, with edible black seeds.

In addition to being pretty, pitaya is known for its supposed health benefits; it may help people with chronic diseases and encourage a healthy gut. High in magnesium, iron, and fiber, pitaya could be a great addition for consumers with an eye on health.

Then again, all fruit is healthful.

According to market research firm Datassential, pitaya is currently found on 2.3% of U.S. menus, an 111% increase over the past four years, primarily at chain restaurants and fast casual concepts.

Click through the gallery above to learn more about pitaya and see how one restaurant is using it on its menu.