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Flavor of the Week

The latest 'Flavor of the Week' information and uses of new flavors that are trending in restaurants with data from Datassential

Flavor of the Week: Garam masala, India’s warming spice blend

Datassential

March 15, 2020

6 Slides
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Garam masala ingredients vary according to region and chef.Stephen Ackerman/iStock/Getty Images Plus

This fragrant, warming medley of toasted spices is widely used throughout Indian cuisine.

There is no hard rule to a garam masala recipe, as the ingredients vary according to region and chef. The term just means "spice blend," and like with many spice blends, there is plenty of potential for customization. Typical ingredients include coriander, cumin, cardamom, cloves, black pepper, cinnamon and nutmeg, through other common spices include turmeric, ginger, star anise, saffron and more.

You can see garam masala in curries, paired with proteins and vegetables, and also in some unexpected areas that call for a savory note, like a cocktail.

Market research firm Datassential reports that although garam masala appears on less than 1% of American restaurant menus, it has jumped nearly 50% in the past four years.

Click through the slides to find out more about this Flavor of the Week and learn how it’s being used in restaurants.

About the Author

Datassential

Datassential is a market research firm providing data, intelligence and market research to the foodservice industry. 

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