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Tipping in restaurants now averages slightly higher than 15%, survey shows

Datassential research on tipping reveals all-new consumer trends and insights

Holly Petre, Assistant Digital Editor

August 29, 2022

10 Slides
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Tipping, a necessary evil in the restaurant industry. Should restaurants get rid of it entirely, or do you let customers decide whether to participate? Should customers be given the option to tip on coffee shop and quick-service orders, or not? A new report from Datassential has the answers to those burning questions.

Several casual-dining chains, such as those in Danny Meyer’s Union Square Hospitality Group and David Chang’s Momofuku, have tested the no-tipping model to no success, while some quick-service and fast-casual chains are beginning to introduce tipping where there previously was none.

For example, fast-casual burger chain Shake Shack announced in late 2021 that it would begin testing a system for its front-of-house workers to accept gratuities. The pilot program would begin in only two locations, officials said.

Check out what market research from Datassential uncovered about tipping in this all-encompassing survey of consumers.

About the Author

Holly Petre

Assistant Digital Editor

Holly Petre is a digital editor for Nation’s Restaurant News as well as the host of NRN’s podcast, Extra Serving, and producer for Informa Restaurant and Food Group’s other three podcasts, One On One by Food Management, Off the Shelf with SN and In the Kitchen with Bret Thorn. Holly holds a Bachelor of Fine Arts with a concentration in Sculpture, fibers and Material Studies and Ceramics from the School of the Art Institute of Chicago. A native New Yorker, Holly enjoys her place on staff as the resident pop-culture expert and millennial with a sassy attitude and great sense of style.

Holly Petre’s work on Nation’s Restaurant News and Restaurant Hospitality often covers marketing and trends, either aimed-at or examined-through the millennial mindset. Holly is responsible for introducing TikTok and Twitch to NRN and RH readers as well as explaining terms like “Karen” to staff and readers alike. She also spends her time on staff trying not to make every headline a pun.

Holly Petre hasn’t spoken at any events or on panels, but she is readily available with a killer shoe wardrobe and several witty quips.

 

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