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Datassential

September 18, 2023

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Salsa macha is salsa from Veracruz, Mexico, made with dried peppers, nuts and other textural components such as sesame seeds, garlic, and oil. Its spice and tang combined with a nutty richness makes it an ideal replacement or accompaniment to better known salsa roja and salsa verde, and its relative uniqueness makes it a welcome option for consumers already well-versed in Latin cuisine to try.

Market research firm Datassential reports that 37% of the population knows what salsa macha is, but only 21% have tried it, with awareness highest among Hispanic and vegan/vegetarian consumers.

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Click through the gallery to learn more about this Flavor of the Week and see how one restaurant is using salsa macha on its menu.

About the Author

Datassential

Datassential is a market research firm providing data, intelligence and market research to the foodservice industry. 

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