Tajín is a brand that’s still unfamiliar to many consumers in the United States, but it’s quickly gaining traction as Americans’ love of Latin flavors continues to grow. Comprised mostly of chile, lime and salt, the seasoning’s versatility also adds to its attraction, ideal for sprinkling on sweet or savory dishes.

Tajín has a bright, citrusy taste with a subtle chile flavor — a kick, but not too much heat. It’s as at home on roasted corn as it is on a piece of mango, pineapple, cucumber, jícama, or just about any other fruit or vegetable. It also is increasingly found on the rims of cocktail glasses.

Market research firm Datassential reports that Tajín is mentioned by name on 2.6% of U.S. menus, but that’s up by 348% over the past four years.

Click through the gallery to learn more about this Flavor of the Week and see how one restaurant is using Tajín on its menu.