It's rare that an opportunity to capture significant and sustainable incremental business lands giftwrapped in a restaurant operator's lap. But how else can one interpret a new National Restaurant Association survey about mobile foodservice? The key finding: 59 percent of consumers say that if their favorite restaurant had a food truck, they would visit it. Which is to say, a majority of the growing hordes who track food trucks via Facebook and Twitter and then willingly stand in ...
Register to view this article
Why Register for FREE?
Registering for Premium Content on Restaurant Hospitality will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.