We already know nothing beats “Restaurant Week” promotions for filling seats during slow periods. Now the California Travel and Tourism Commission is taking the concept one step further. This January, it’s bundling 20 different restaurant weeks from locales around the state into one big package and promoting the whole works as “California Restaurant Month.” The idea is to promote tourism; we think the added exposure will help any restaurant that participates. The first restaurant week took ...
Register to view this article
Why Register for FREE?
Registering for Premium Content on Restaurant Hospitality will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.