It seems crazy for a huge casual dining chain like T.G.I. Friday’s to hand over parts of its menu development effort to a group of unknown, unseen amateur cooks. But it must work, because they’ve done it twice, having unveiled this year’s roster of “Ultimate” new food and drink items on its menu this month. It’s the restaurant version of crowdsourcing—an online open call to anyone and everyone to submit solutions to your business problem. Now other wanabee operators are trying to crowdsource ...

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