With raw coffee prices up 41 percent since June and the restaurant industry’s biggest players eagerly snapping up market share, how can your coffee program compete? We’ve got a way that’s a lot less touchy-feely than it sounds: bird-friendly coffee. Pre-BP oil spill, few people cared if a restaurant served bird-friendly coffee, or even knew such a thing existed. Post-BP oil spill, millions of people are newly aware that birds need help and that drinking bird-friendly coffee aids the cause. ...

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