How’s this for marketing brilliance: Austin, TX-based Mighty Fine Burgers rewards customers who buy license plates customized with its logo with a $100 in-store credit. It’s a low-cost way for the three-unit chain to get nonstop mobile advertising while also forging strong ties with the people who buy the plates. Could something similar work in your state? Right now, Texas is the only state in the nation with a custom plate program for commercial entities. Participants so far ...

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