Elvis Lookalike? Moe’s Wants You.


RH RSS Feed  ShareThis
Elvis

Moe’s Southwest Grill plays tunes done by dead rock stars, and the fast-casual chain is looking for help from its guests to carry that theme over to the restaurants’ interiors. The fast-casual chain is asking anyone who is “a dead ringer for a dead rocker” to enter its Dead Ringer contest for a chance to have their likeness painted and hung on the walls of one of the chain’s 400-plus locations.

The first 5,000 legitimate entries will receive $5 in Moe Bucks, the top 100 will receive a Moe’s t-shirt and the top 14 score free burritos for a year. The last group may also be flown to Atlanta and be treated to costumes, makeup and a photo shoot.

Visitors to the contest website—www.beadeadringer.com—can enter the contest, buy merchandise (with online sale proceeds going to the VH1 Save the Music Foundation) or “rock their face” via a photo uploader that allows users to insert their faces into one of a rock star, then share that image with friends via e-mail and social media. The contest runs through April 20.

“The viral, interactive attributes and the potential to become a part of the permanent artwork at Moe’s makes this promotion exceptionally engaging for our guests,” says Joel Bulger, v.p. of marketing for Moe’s.

Want to use this article? Click here for options!
© 2012 Penton Media Inc.


Acceptable Use Policy blog comments powered by Disqus

Sign up for RH's events, products and services!


February is National Hot Breakfast Month

New in 2010! Receive the print edition by mail or as a digital edition! Sign up for the Digital Edition or update your subscription here.

Gail Bellamy interview


RH Executive Food Editor Gail Bellamy was recently at the Natural Products Expo West in Anaheim, CA. Here's just a sampling of what she found.
Check out the video

View More RH Videos

NRA Show Videos & Issue Highlights

See new products, services and ideas we found at the 2011 show.

View the videos

Newsletter

Our weekly Restaurant Industry newsletters.
Subscribe Now!

Newsletter Archives


FollowUs

Restaurant Hospitality Facebook Page Restaurant Hospitality Facebook Page

Back to Top

Browse Back Issues

  • February 2012 Cover
  • January 2012 Cover
  • December 2011 Cover
  • November 2011 Cover
  • October 2011 

Cover
  • September 2011 Cover