For the past two months, our eyes have been glued to news of the Gulf Coast oil spill. With each day that passes, the oil company is buried deeper in a disaster that will surely be difficult to overcome. According to Maribeth Kuzmeski, what makes the situation worse is how BP has chosen to connect with the media and the public during these critical days—resorting to misleading information, poor communication and neglect to dodge responsibility for the spill. Bad things can happen to any ...

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