Sure, it’s a made-up holiday, just like all the hundreds of other of food-related celebrations— days, weeks, even months—that clog the calendar. But so what? Feb. 22’s designation as National Margarita Day delivers a made-to-order promotional opportunity for full-service restaurants. Can you get ready by next week? For most food-related holidays, operators have to put their thinking caps on to concoct appropriately themed specials customers will actually order. Two such days on this ...

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