Other companies adorn their headquarters with graceful fountains, lush landscaping or dramatic sculptures. None of that would do for the Genesee Brewery in Rochester, NY. The brewery recently installed three 435,862,784-ounce tanks covered by giant vinyl graphics showcasing the company’s flagship brews: Genesee, Genny Light and Genesee Cream Ale.
“Over the past few months, we have experienced a complete overhaul of our brewery, as well as…sales and marketing,” says Jason Drewniak, Genesee’s brand manager. “Our beer should stand tall in Rochester—figuratively, and now literally.” The tanks, which look like giant cans, store the equivalent of more than 124,000 cases of beer.