Rich Melman is the greatest concept creator of all time. His Lettuce Entertain You Enterprises is a $100 million company with dozens and dozens of the country’s coolest concepts. He’ll be strutting his stuff at Restaurant Hospitality’s Concepts of Tomorrow Conference September 13-15 at the J.W. Marriott in San Francisco. Melman will be on stage to take any and all questions you have. Take our word for it, many of you couldn’t afford to pay for his advice as a consultant. At COT, he’s yours for free. For details about the conference, go to www.cotconference.com.