1. One tried-and-true way to make an impression is to develop and promote signature dishes. “This allows people to identify with your restaurant more specifically,” says David Stone, managing partner and principal with the New England Consulting Group, which advises McDonald’s and other corporate giants on marketing and strategic issues. “A lot of restaurants don’t do this, but signature dishes are important.” It’s not exactly a signature ...
Register to view this article
Why Register for FREE?
Registering for Premium Content on Restaurant Hospitality will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.