So you don’t have the marketing muscle of McDonald’s. There are plenty of ways to create brand awareness, and some of them cost little or nothing.
1. One tried-and-true way to make an impression is to develop and promote signature dishes. “This allows people to identify with your restaurant more specifically,” says David Stone, managing partner and principal with the New England Consulting Group, which advises McDonald’s and other corporate giants on marketing and strategic issues. “A lot of restaurants don’t do this, but signature dishes are important.” It’s not exactly a signature ...
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