What is in this article?:
- Retrofit, remodel or complete renovation: Whatâ€™s the right fit?
- Three Rs of updating
A fresh look, whether it’s a minor update or a comprehensive overhaul, can help any restaurant.
Refreshing a restaurant is like updating old recipes: Some just need a dash of salt, while others require the addition of entirely new ingredients. Regardless of the scope, periodic updating of your environment is not only important, it can be vital to success in the ever-changing food service industry.
There are numerous reasons to redesign an establishment, with equal benefits for the owner and the customers. Fundamentally, refreshing a restaurant has been shown to increase both short- and long-term sales due to a number of outcomes that accompany a renovation.
Updating provides a way to stay relevant to guests. You are competing with new concepts being established on every corner. Today, it’s important to create a place with a cohesive and appropriate atmosphere that allows diners to escape the chaos of their daily lives. Letting your guests know that you’re staying ahead of the game can boost customer volume and appeal to a broader audience.
Making specific and deliberate changes enhances and reinforces the restaurant’s unique brand identity. Additionally, these alterations fill the space with a newfound life and zest, allowing customers to both notice and appreciate the redone space. This effectively communicates a sense of your business’ quality and commitment to its patrons.
Plan your work and work your plan
First and foremost, it’s critical to develop a game plan. A strategic process includes identifying factors, such as restrictions, current issues and branding opportunities, that will influence your overall reconstruction.
Parameters to take into account are falling or stagnant comparable-store sales, increased competition in the area and the amount of time remaining in the lease. It is also important to evaluate your relevance to customers and how the business is aligning with market patterns. After assessing these limitations, current maintenance and code violations should be taken into account. An enforcement of previously overlooked violations is a typical result of a lagging economy. A sanitary environment will lower the risk of food hazards, improve the health inspection rating, and leave a positive impression on the diners.
Operational and customer flow patterns should also be reevaluated, since improvements upon floor plan and layout can maximize efficiency and transform the working environment of a space. In addition, strengthening the concept identity through the use of branded elements personalizes the atmosphere in a restaurant.
Lastly, it is vital to reconcile your overall budget before finalizing the plan. Sometimes a space may present a significant amount of potential, but will require sufficient capital to cover all the expenses. Compromise is essential; striking a balance between cost and priorities will lead to an ideal outcome.