As the economy stabilizes from the recession, and consumer confidence picks up, foodservice operators should be looking for ways to capitalize on better days. One proven way to improve overall check profitability is by selling more beverages. Judging from recent Technomic data, the tide is already turning. More consumers are purchasing beverages away from home at least twice a week—71 percent today versus 66 percent in 2010. Three growth categories are specialty coffees, ...

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