Michael Attias, an expert on high-return, low-cost direct marketing strategies for restaurants, speaks from experience in the trenches. He operated restaurant in Nashville, TN, that he used as his marketing laboratory. He now helps restaurant owners double their profits by adding or expanding their own catering profit center through his company, www.RestaurantCateringSoftware.com.

Posts by Michael Attias

Use farming technique to boost catering sales

By picking a well-targeted group and staying in front of them on a regular basis, you make yourself the first person thought of when a need arises....More

See catering jobs from the client's point of view

The catering experience is more important than the food....More

Social media has to be a daily effort

An operator takes a very simple marketing tool and uses it consistently to create and grow his business....More

Niches are caterers' low-hanging fruit

How can you use reverse recipe engineering to build your catering sales?....More
Penton Restaurant Group

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