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Flavor of the Week

The latest 'Flavor of the Week' information and uses of new flavors that are trending in restaurants with data from Datassential

The Espresso Martini: Where energy drinks and alcohol come together

Datassential

July 24, 2023

6 Slides
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Do your customers enjoy the caffeine-and-alcohol buzz of a Red Bull & vodka and similar mixed drinks? Well, they might also like to class it up a bit with the increasingly trendy Espresso Martini. Generally made with espresso, coffee liqueur, and vodka, this one-two-punch of a cocktail expanded in popularity during to pandemic — a revival from its inception dating to the late 1980s.

Its relatively newfound popularity might be part of consumers’ interest in sampling the food & drink of bygone eras, but it also ties into the growing popularity of energy drinks.

Also, as a growing number younger bargoers are interested in spirit-free drinks, non-alcoholic versions of the Espresso Martini, usually made with spirit-free alcohol substitutes as well as espresso, are surging in popularity too.

Market research firm Datassential reports that Espresso Martinis are found on 5% of U.S. menus, up 164% over the past four years.

Click through the gallery to learn more about this Flavor of the Week and see how one restaurant is using espresso martinis on its menu.

About the Author

Datassential

Datassential is a market research firm providing data, intelligence and market research to the foodservice industry. 

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