Can’t stand negative online reviews from anonymous sources? Two experts tell you how to fend them off in an eye-opening new book.
You’re going to have to make your way through most of Digital Assassination: Protecting Your Reputation, Brand or Business Against Online Attacks (St. Martin’ Press, $25.99) before you get to the pertinent parts. It’s not until the final chapter that authors Richard Torrenzano and Mark Davis outline a game plan that will help you defend your restaurant from the cascade of criticism that flows through the online world. But you’ll have to make it to the end of their compelling 290-page book ...
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