Opentable.com and other third-party restaurant reservations sites are growing by leaps and bounds. But the telephone is still the way most people book tables with you.
No question the Internet is rapidly remaking the way restaurant customers make reservations. Yet a new study from Cornell University finds that 71.7 percent of reservations are still made over the phone, with many of those calls coming from your online-savviest patrons. So are OpenTable and similar services worth it? The title of the latest research study from Cornell University Prof. Sheryl Kimes—“The Role of Multi-Restaurant Reservation Sites in Restaurant Distribution Management”—makes ...
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