WELCOME: Pizza Patron focuses on a growing Hispanic customer base. FOREIGN EXCHANGE: As much as 15 percent of business at Pizza Patron's company stores is now done in pesos. If you can get past the death threats and hate mail, the decision by 59-unit Pizza Patron to accept Mexican pesos for payment in its restaurants chain-wide is looking like one of the smartest ways yet to appeal to the fast-growing Hispanic market. Earlier this year, the Dallas-based company posted signs in its ...
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