Not long ago the National Restaurant Association was busy fighting the image that restaurant workers were just a bunch of burger flippers. Well, get a load of who’s flipping those burgers today: Bobby Flay at his Bobby’s Burger Palace, Laurent Tourondel at BLT Burger, Marcus Samuelsson at Marc Burger and, yes, Thomas Keller, whose Burgers and Half-Bottles is almost ready to go in Yountville, CA. How can you compete in the burger wars against this kind of talent? Buy a franchise. You could ...

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