With no signs that the foodie culture is fading, one apparel company has designed the perfect mashup: fashions inspired by popular chef’s dishes, seasonal ingredients and “the love of all things epicurean.”
Among the 20 designs in Flavour Gallery’s line of food-themed t-shirts, hoodies, tanks, thermals, scarves and aprons are a Korean-inspired graphic called “kimchi,” a psychedelic pomegranate “peace” t-shirt showing the fruit mimicking a peace sign with “peace, love, pomegranate” written underneath; and a sketch print called “Colazione del Contadino,” inspired by chef David Rocco’s take on an Italian poor man’s breakfast. Edgy options include sketches of chef knives with their monikers, and a print of the Kaari Baoli Marg Spice Market in Old Delhi, India. The themes will change with the seasons and reflect actual trends, menus and hot restaurants.
“Whether we notice chefs are clamoring over spring peas or there is a sudden upsurge of shrimp ‘n’ grits or a coveted artisan ingredient on menus, we will be able to sketch a design, lay it out and manufacture it for sale within three to four weeks,” says cofounder and merchandising director Erin Malatesta.
Flavour Gallery items start at $38 and are available at the company’s website, flavourgallery.com. Made from custom dyed 100 percent cotton jersey, this food-themed gear is aimed primarily at consumers and chefs looking for something a little different from traditional chef’s wear.