Great news if your restaurant sells alcoholic beverages. The latest Gallup poll finds that 67 percent of U.S. adults now drink them—a 25-year high. Even better, the poll’s demographic breakdown tells you which group drinks what, enabling operators to fine-tune beverage programs to match likely customer preferences. No wonder savvy mixologists are a hot commodity these days. We already know that the media has been full of stories about the cocktail renaissance, the ever-growing wine bar ...

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