Limited time offers accomplish several things. They can help you test new menu ideas, build brand awareness and even create a buzz in the community. While menu consistency is important, consumers also crave something new. Introducing an LTO allows you to give your customers new menu items on a consistent basis without changing your regular menu. “We’ve been offering LTOs about once per month for a year,” says Hunter Eastman Swartz, founder and c.e.o. of Chicago-based ...

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