It’s usually wrong to generalize about what restaurant customers really want. Think of the many different ways people describe their favorite restaurant, and consider the myriad factors, both tangible and intangible, capable of attracting people who have much-different tastes. However, outdoor dining spaces seem to be universally well-liked at restaurants. Not having one—or not maximizing the appeal and utility of the one you already have—means you may be missing out on a ...

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