Are reviews important?
(Continued from page 1) DAC Group’s Nasser Sahlool sums up the study this way: "Once a simple add-on, online digital is now a proven high-performing element in earning a piece of consumers' wallets,” he says. But while reviews—on Yelp and otherwise—are perceived as important by potential customers of businesses like restaurants, they seem less important to business owners. That’s the upshot of a survey of 261 businesses conducted by Woodbury ...
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