Look out. Steak n Shake, the full-service hamburger segment’s low-cost operator, has opened its first fast-casual unit and could add 110 more.
The debut of the first Steak n Shake outlet in New York City drew plenty of media coverage, much of it marveling at the chain’s low prices despite its high rent location in Times Square. How come nobody pointed out that this national full-service chain was introducing a fast casual format? Steak n Shake has already proven itself to be a formidable competitor in the hamburger segment, providing a family friendly full-service dining experience at a modest price point that rivals those of ...
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