UPON FURTHER REFLECTION: Be aware that customers may perceive menu prices in less-than-rational ways. No, the minimum wage hike passed by the U. S. House of Representatives hasn't become law. The Senate has yet to approve it, and President George W. Bush must sign it before the rate would jump from $5.15 per hour to a phased-in $7.25 two years down the road. But when it does, it will likely cause operators to embark on a wave of menu repricing unprecedented in industry history. Are you ...

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