6. Be careful what you promise
Natural. Organic. Artisanal. Local. Claims like these are under intense scrutiny as bloggers, journalists, nutritionists and, of course, lawyers holler “Your pants are on fire!” Keep your eyes on major suits (among others) over genetically modified ingredients conflicting with “natural” claims and suits against several yogurt makers over whether their “Greek” product is the real thing. Nutella agreed to overhaul its labels earlier this year. Jamba Juice ...
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