Menu labeling, for which government hasn’t yet issued final rules, drew varied responses from the executives. “I’m really scared of it,” said Liautaud of Champaign, Ill-based Jimmy John’s. “Man, it’s a bummer because it’s some chubby stuff. I think I’m taking all the prices off the menu so I won’t have to label it. The label has to be as big as price, so I’m thinking I’ll take the price off and just say, ...
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