Many restaurant marketing campaigns strive to create long-lasting buzz on the Internet and elsewhere, but Pizza Hut may be the first company to create so much buzz inadvertently. Last month, the 6,200-unit pizza chain launched a tongue-in-cheek public relations and ad blitz carefully timed to reveal that it was rebranding itself as Pasta Hut. The idea was to generate interest in Pizza Hut's new Tuscani pasta offerings available in either Creamy Chicken Alfredo or Meaty Marinara varieties. ...
Register to view this article
Why Register for FREE?
Registering for Premium Content on Restaurant Hospitality will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.