You have to love the thinking behind stir-fry chain Genghis Grill's new Health Kwest campaign. The three-month-long contest takes elements of NBC's enduringly popular tv show Biggest Loser and recasts them online, relying on contestants' command of social media platforms such as Facebook and Twitter to stoke interest in the event. For a modest investment of company resources — the energy and time of its marketing staff, the cost of one free meal per day per contestant from each of the ...

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