Cultivate Chicago, a day-long festival that will offer the unusual combination of indie bands, artisanal food and wine producers, craft brewers and high-profile chefs in an outdoor setting, is the brainchild of Chipotle Mexican Grill. We’re all for brand positioning, but does it really take all this to sell fast casual Mexican food these days? Cultivate Chicago sounds like traditional Oktoberfest re-imagined for 21st century urban hipsters. The Oct. 1 (a Saturday) event will provide plenty ...
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