Casual dining giant Applebee’s has officially changed its marketing tagline from “Feeling Good in the Neighborhood” to “See You Tomorrow.” Good thing, because guests who visit one of the chain’s rechristened Club Applebee’s units may wind up feeling so good it will already be tomorrow by the time they call it a night. Restaurant operators in other full-service segments often find a lucrative new revenue stream when they go after late-night ...

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