There’s no Elvis Presley-branded theme restaurant in the King’s hometown of Memphis, or anywhere else in the U.S., for that matter. But a handful of Elvis American Diners now operates in Israel and Eastern Europe. How come this can’t-miss concept—it taps into a massive fan base—is only being franchised overseas? Elvis Presley died in 1977, but he remains a tourist draw of prodigious portions. His devoted followers still flock in huge numbers to Graceland in Memphis, and the Viva Elvis! ...
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