IWSB education program

IWSB education program

Sunday May 17
11:15 AM-12:15 PM
Wine Pairing with a Global Culinary Influence
Expand your view of emerging wine varietals to grow profits. Bill Briwa, senior chef instructor of wine studies for the Culinary Institute of America at Greystone, will share insights to embrace collaboration between the chef and wine director to improve the customer’s dining experience.

12:45 PM-1:30 PM
Leveraging Your Relationship with Distributors to
Become More Competitive
A panel including Craig Wolf, president & c.e.o., Wine & Spirits Wholesalers of America; Craig Purser, president, National Beer Wholesalers Association; Ken Fredrickson, v.p., Wine Marketing & Sales, Wirtz Beverage Group; and Dave Richmond, global brand manager, W.O.W., will explore how you can leverage distributor capabilities to enhance your business by offering value-added programs to your customers. These leading wine, spirits and beer distributors will present concrete examples of how they have implemented these programs with their clients.

1:45 PM-2:45 PM
Emerging Beverage Alcohol Trends, Implications and
Future Outlook
Mike Ginley, partner, Next Level Marketing; Stephen Beaumont, writer, World of Beer; and David Pennachetti, president, Wine Guru Services, will talk about how to translate the latest beverage alcohol trends into successful bar programs.

3:00 PM-4:00 PM
How to Develop Signature
Drinks That Work
Liza Zimmerman, editor-in-chief, Cheers Magazine, will cover ways to create a signature drinks program that strengthens customer loyalty and enhances profitability. This presentation will showcase signature successes across independents, chain concepts, casual dining and white tablecloth operations.

Monday May 18
11:15 AM-12:15 PM
Pairing Beer with Food....
The New Trend at the Table Stephen Beaumont, writer, World of Beer, will explore ways to pair beer with food to improve the dining experience. Beaumont, a beer trends expert who is best known for his work pairing beer and food, will present success stories from leading restaurants.

12:45 PM-1:30 PM
Responsible Alcohol Service—Corporate and Front-Line
Develop a corporate culture that builds awareness, involvement and appreciation of responsible alcohol service. Tim Kirkland, the founder and c.e.o. of Renegade Hospitality Group, will lead a panel of restaurant chain executives who will share successful responsible alcohol service strategies.

1:45 PM-2:45 PM
Increase Your Beverage Sales Through Creative Promotions
Learn how to create innovative and cost-effective promotional strategies to drive traffic into your operation. Patrick Henry, president and c.e.o., Patrick Henry Creative Promotions, will lead a panel of beverage industry experts, including John McDonnell, president, Biaggi’s Restaurants; Cindy Busi, worldwide beverage director, Hard Rock International; and Doug Zeif, v.p. of food and beverage, Hilton Hotels.
3:00 PM- 4:00 PM
Mixing Messages: Making the Most of Your Cocktail Program
Pick up tips on building your bar program sales through an engaging, interactive format. F. Paul Pacult, director of Spirit Journal and founding partner of Beverage Alcohol Resource, will detail ways to increase sales, customers and motivated employees. IWSB Spotlights Beverage Alcohol Trends