Back for a second year, the International Wine, Spirits & Beer Event (IWSB) kicks off today at McCormick Place. IWSB is the restaurant and hospitality industry’s only forum focused exclusively on operator beverage alcohol-related needs.

In addition to exhibits by established and emerging producers from around the world, the show features a series of free educational sessions led by industry efforts. On this year’s agenda are menu trends, including signature cocktails and alcohol- food pairings, as well as strategies to build bar program profitability, responsible service and innovative marketing and promotion.

“Even in this tough economy, consumers still make wine, beer and cocktails part of their restaurant experience, and professionals from all industry segments and channels are making the most of their bar programs by creating innovative signature drinks, suggesting pairing ideas and offering exciting new brands,” says Lorna Donatone, convention chair for the 2009 NRA Show and president, school services, for Sodexo. “Every business decision matters, and the outstanding education program will offer ideas, solutions and strategies to help increase margins, develop successful marketing and promotions, improve responsibility and maximize distributor relationships.”

National Restaurant Association research shows that wine by the glass and signature drinks are hot trends in restaurants right now. More than 1,600 chefs surveyed by the Association predicted that mixologists/ signature cocktails, functional cocktails and food-alcohol pairings would be the biggest trends in beverage alcohol service in 2009. And nearly nine out of 10 operators see wine by the glass growing in popularity this year.

IWSB takes place from 11 AM-4 PM today and tomorrow in the South Hall, level 1. Admission requires a separate registration fee ($55 for NRA members, $135 for nonmembers). Attendees must at least 21 years old and involved in the restaurant trade.