Mario Batali and meat purveyor Pat LaFrieda are urging the restaurant community to support a campaign to eradicate AIDS. Called Eat (Red) Drink (Red) and Save Lives, the June 1-10 promotion is encouraging other restaurant and bar operators to create a red-inspired dish or cocktail and pledge a portion of the proceeds for these items to the Global Fund to Fight AIDS. Related VIDEO: Batali, chefs back AIDS-fighting promotion How restaurants can leverage cause marketing Share the ...
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