Jealous of the massive publicity accruing to sub chain Quiznos for its racy and semi-unofficial “2 Girls, 1 Sub” online video ad? Wish you could come up with something like Chipotle's “30 Seconds of Fame” online video ad contest, the first edition of which generated 17.3 million YouTube views at zero cost to the company? If so, you're in luck, even if your restaurant doesn't have a big ad budget or dedicated marketing staff to make the video for you. First the easy part: Come up with a ...

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