The usefulness of daily deal sites has been a controversial topic among restaurant operators since Groupon first launched back in 2008. Deals were helpful at that time, filling up tables during the recession. But although they spread like wildfire among restaurant patrons—everybody likes to eat out at half price—many operators weren’t sure that offering these deep-discount deals was ultimately good for business.
Four years later, the jury is still out on daily deals. But we’re learning more about the long-term implications of their use....More