Opentable.com and other third-party restaurant reservations sites are growing by leaps and bounds. But the telephone is still the way most people book tables with you....More
If you aren't already engaged or planning to be engaged on social media, time to wake up. It's now an expected part of your marketing mix, and ignoring it means you are probably leaving money on the table....More
How’s this for marketing brilliance: Austin, TX-based Mighty Fine Burgers rewards customers who buy license plates customized with its logo with a $100 in-store credit...More
Catering's large check averages represent the best chance of making up for lost sales during this economic recession. Four walls marketing is the most effective way to promote it....More
Here’s one to try the next time you’re playing foodie trivia with your friends: “Name the only Beard Award-winning chef to offer permanent chug-a-lug games in his namesake restaurant’s bar?”...More
Full-service operators can learn plenty from sandwich king Subway. The chain figured out years ago that touting its menu offerings as part of an effective...More
Winning the battle to fill seats is always a challenge, but these days it takes more than just tasty food, sharp service and exceptional surroundings. People need to be lured....More
One of the most commonly overlooked basics of successful marketing is consistently maintaining your marketing. Businesses often cut marketing when income is dwindling. Why would you do that?...More
It's Easy to Get Caught in the trap of dumbing down food offers to appease children. But to capture the growing kids' market, you'll need to be as innovative...More
Direct mail pieces can be the most efficient way to attract new customers. They entice potential customers by showing them what you've got. Since most...More
Baby boomers want comfort foods, Gen Xers need a place where their young children are welcome, Millennials like to have a place where they can hang with...More
Looking to give your business a lift? Sometimes it's not enough to turn out great food served by a well-trained staff. Sometimes it takes a well-executed promotion to make the difference....More
Many restaurant owners find themselves so busy dealing with day-to-day problems that they never get around to putting together a business-building marketing program. That's a serious mistake....More
