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The Chick-fil-A controversy helps define a new target market for other restaurant operators....More

An effective Facebook strategy for your restaurant, which will increase engagement and promote feedback, requires thoughtful planning...More

Chris Sullivan is making big bets on tablet technology at his fledgling Mediterranean chain, Carmel Café, and with its companion software venture, MenuPad....More

8 ways to leverage social media...More

A new study finds that a restaurant's commitment to sustainability can pay off with its customers...More

Rick Bayless, Danny Meyer and Bernardo Hernandez discuss social media and marketing at the Food & Wine Classic in Aspen....More

Just when you thought the pressure for cut-rate deals might be letting up in the full-service restaurant industry, major upscale steakhouse chains have begun to aggressively court customers with less-costly options. Dining room prices remain at lofty levels; but it’s a whole new world in their bars....More

There are 101.3 million smartphone users in the U.S., but only 26 percent of small businesses have a mobile-friendly website, and only 14 percent have a standalone mobile website. This disconnect might be pointing to a lost opportunity for your restaurant....More

All the advice you hear about marketing your restaurant online centers around social media. But to convert those social media connections into customers, you must focus on the core of your online presence: your website....More

It’s extremely important for restaurants to keep up with the ways customers are acquiring their information via mobile devices so you don’t get lost in the shuffle....More

While it may not be wise to turn a blind eye to all conventional wisdom, outside-the-box marketing thinking can succeed....More

The usefulness of daily deal sites has been a controversial topic among restaurant operators since Groupon first launched back in 2008. Deals were helpful at that time, filling up tables during the recession. But although they spread like wildfire among restaurant patrons—everybody likes to eat out at half price—many operators weren’t sure that offering these deep-discount deals was ultimately good for business. Four years later, the jury is still out on daily deals. But we’re learning more about the long-term implications of their use....More